Our welcoming and experienced team are happy to help you find the resources, expertise, and connections you need to thrive in any Upstate Colorado community.

Rich Werner Headshot

Richard Werner | President & CEO


Rich has 19 years of experience in all facets of economic development. He joined Upstate Colorado Economic Development in his current role as President & CEO in 2015. Upstate Colorado operates in Weld County in Northern Colorado where they have partnered with local communities to support the unprecedented growth making Northern Colorado one of the fastest growing areas in the United States.  Prior to joining Upstate, Rich worked in Southern Colorado for six years. Rich has previously served as the Associate Director for the State of Colorado Small Business Development Centers for Former Governor Bill Owens and Bill Ritter. Prior to his appointment by the State, he acted as the Director of Marketing and Community Affairs for the Boulder Technology Incubator (CTEK).

Rich spent his early career in the private sector in Washington DC after receiving degrees in Political Science and Communications from The American University.

Audrey Herbison Headshot

Audrey Herbison | Director of Economic Development


Audrey is the Director of Economic Development for Upstate Colorado. Her daily activities include leveraging data and industry resources for prospect attraction and business expansion activities. Prior to joining Upstate, Audrey worked as the Economic Development Coordinator for the City of Greeley, with a primary focus on site selection, assisting businesses to traverse the expansion process, and preparing City development incentives.

Audrey attended the University of Northern Colorado, earning a Bachelor of Arts in Economics. As a long-time Northern Colorado resident, Audrey enjoys the sunshine and being active with her dog Wiley.

Alison Pegg | Regional Grants Navigator


Alison serves Region 2 as the Regional Grants Navigator. Her role is to assist local governments within Larimer and Weld Counties connect to and secure funding from federal grants to help support local infrastructure.

Alison moved to Colorado nine years ago and has lived in Northern Colorado for four years. She attended Loyola Marymount University for her undergraduate degree in Political Science and the University of Colorado for her Master’s in Business Administration. Outside of work, Alison and her husband are loving watching their toddler daughter grow and introducing her to the great Colorado outdoors through gardening, long walks, and bike rides.

Cassidy Stubblefield | Community Support Director/Enterprise Zone Administrator


Cassidy is responsible for community support and Enterprise Zone administration. Prior to joining the Upstate team, she worked in the construction management and engineering industry gaining invaluable experience including office management, marketing, client relations, and team building. Cassidy values the opportunity to play a role in developing the community around her.

Cassidy graduated from Colorado State University with a Bachelor of Arts in Industrial and Organizational Psychology and a minor in Business Administration. When she isn’t at work, you can find Cassidy spending time with her husband, friends, and cats, skiing, enjoying a podcast, and exploring all Northern Colorado has to offer.

Taylor Kramer | Marketing & Operations Manager


As the Marketing and Operations Manager, Taylor is responsible for overseeing the marketing strategy at Upstate Colorado, which includes creating and executing marketing campaigns and managing Upstate’s online presence. Additionally, she provides administrative support on various projects and assists with community support coordination.

As a Northern Colorado native, Taylor is happy to call the area home. She graduated from Northern Arizona University in 2022 with a Bachelor of Science in Strategic Communications with an emphasis in Public Relations. Outside of work, she enjoys staying active, experimenting with new recipes in the kitchen, and attending Colorado sporting events. Taylor is also a proud dog mom and loves taking him to explore all the beautiful state has to offer.